Cosmic Alphabet
McCann Employees Identity
Milan — 2017
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As part of a big project about the brand new building of McCann Milan + IPG group, called L’Universo, I worked on the design of the “employees identity” by creating and developing a whole new alphabet system: The cosmos.
McCann Employees Identity
Milan — 2017
As part of a big project about the brand new building of McCann Milan + IPG group, called L’Universo, I worked on the design of the “employees identity” by creating and developing a whole new alphabet system: The cosmos.
Alphabet system
The alphabet is a dynamic and open graphic system, that creates as many planets as employees (more than 300), so there are not two identical planets, as in the real cosmos.
How it works: each planet was developed by using the first 3 letters of the name + 3 first letters of the surname of one person. The planets were used in cards ID and in the welcome kit as well.
After the internal success, the idea has grown. Everybody that comes to McCann Milan, will receive in real time the card ID with their own planet on it, no matter if it is a client, supplier or an interview, everybody is welcomed to our cosmos.
2021 Marina Tercelan ©