The Holy Food of Italians
Promotional activation
Milan — 2015
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Why Italian food is so perfect, so tasty, so good?
It is because they cook following “unbreakable“ ancestral knowledge, passed down in family since ever.
The meals, no matter what, the time spent to prepare it and then the enjoyable moment while eating, are kind of sacred: it is a sort of religion.
Promotional activation
Milan — 2015
Why Italian food is so perfect, so tasty, so good?
It is because they cook following “unbreakable“ ancestral knowledge, passed down in family since ever.
The meals, no matter what, the time spent to prepare it and then the enjoyable moment while eating, are kind of sacred: it is a sort of religion.
My role: Sr. Art Director
Agency: McCann Milan
2021 Marina Tercelan ©