Italy Blend
Visual Identity
Milan — 2019
Visual Identity
Milan — 2019

Italy Blend is a start-up that offers unconventional but authentic Italian experiences through the mix of senses: touch, sight, hearing, smell and taste Italy as a real local.


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Logo concept

How visualize the effect of a sensorial experience on each of us, something that is intangible, ephemeral and so personal?
The proposal is a logo system to allows the brand to change its appearance all the time, and by using soft shapes and warm and soft shining colors.


Icons



My role: Graphic design & Illustration — as freelance
2021 Marina Tercelan ©