Italy Blend

Visual Identity
Milan — 2019



Italy Blend is a start-up that offers unconventional but authentic Italian experiences through the mix of senses: touch, sight, hearing, smell and taste Italy as a real local.



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Logo concept


How visualize the effect of a sensorial experience on each of us, something that is intangible, ephemeral and so personal?

The proposal is a logo system to allows the brand to change its appearance all the time, and by using soft shapes and warm and soft shining colors.  









Icons








My role: Graphic design & Illustration — as freelance


2021 Marina Tercelan ©